Module Overview

  • 1

    Welcome & Overview

    • Introduction to Insight Driven Value

    • A Message from Yoshida san

    • What to Expect for the Year

    • What to Expect for Each Module
  • 2

    Introduction to Insight Driven Value (IDV)

    • From Panasonic Founder

    • Insight Driven Value focuses on the Customer

    • What is an Insight?

    • What is Insight Driven Value?

    • Case Study - The Umbrella

    • History of The Umbrella

    • The Umbrella Customer Insight

    • The Value from the Insight

    • A New Insight, Not a New Problem
  • 3

    Creating Value with Insight Driven Value (IDV)

    • Value for Panasonic

    • Case Study - Making Product with IDV

    • Case Study - Making Product with IDV: Insight

    • Case Study - Making Product with IDV: Product Planning

    • Case Study - Making Product with IDV: R&D

    • Case Study - Making Product with IDV: Value

    • Exercise - Making Products with IDV

    • Case Study - Creating Messages with IDV

    • Case Study - Creating Messages with IDV: Current Messages

    • Case Study - Creating Messages with IDV: Product Marketing

    • Case Study - Creating Messages with IDV: Brand Communication

    • Exercise - Creating Messages with IDV

    • Functions that use Insight Driven Value
  • 4

    Risk not using Insight Driven Value

    • Insight Driven Value lowers Risk

    • Case Study - Lost Opportunity

    • Case Study - Lost Opportunity: Insight

    • Case Study - Lost Opportunity: Missed Value

    • IDV Creates Value for Customers & Panasonic
  • 5

    Summary

    • Summary

    • Insight Driven Value Checklist

    • Assignment - Take Action

    • Check Back

    • Next Module

    • Provide Your Feedback