Panasonic: Insight Driven Value

Recap on Module 8

Oral Irrigators case study

Introduction - Panasonic starting position

GFK data showed 3 things

Potential to grow Offline

New Retailer selling story

Using a GFK Chart pack to understand the results

Overview of a typical GFK slide

Strong growth in Offline channel

Growth accelerating over Time

Winning in higher Price Bands

How to get insights from a typical GFK Chart pack

Using Beard Trimmers chart pack to explain the process

Navigating the Chart pack (1)

Navigating the Chart pack (2)

Glossary

Overview of GFK Retail Sales Channels

Exercise to check understanding

Overview of Analysis - 5 Steps to the Process

How is the Category Performing?

Step 1 - Market Overview

Step 2 - Channels driving growth / decline (1)

Step 2 - Channels driving growth / decline (2)

Step 3 - Price Bands driving growth / decline

Step 4 - Brands driving growth / decline

Summary of what we have learned so far

Step 5 - Features driving growth / decline

How is my Brand performing?

Step 1 - Headline Brand performance / KPIs

Finding the data in the charts

Calculating the KPIs

Comparing Brand and Category performance

Analysing Weighted Distribution

Step 2 - Who else is winning / losing?

Step 3 - Channels driving my growth / decline

Step 4 - Price Bands driving my growth / decline

Step 5 - Models driving my growth / decline

Summary of what has been learned - Steps 1-2

Summary of what has been learned - Steps 3-5

We have now completed our Analysis!

Potential Next Steps

Remember to use these Techniques

Exercise to check understanding

GFK Chart Pack 5 Step process - downloadable summary

Assignment - Take Action

Provide Your Feedback

Next Module