Module Overview

  • 1

    Welcome & Overview

    • Insight Driven Product & Package

    • Managerial Quote

    • Advanced Module

    • Training Series

    • What to Expect for Each Module

    • Revisiting an Insight

    • Three Steps to Create Insight Driven Products and Packages
  • 2

    Step 1: User Experience

    • Insight Driven Model

    • Customer Journey - Usage Experience

    • Unboxing

    • Viv's Unboxing Experience

    • Pain Points and Positive Experiences

    • Viv's Pain Points

    • Case Study - Jewelry

    • Case Study - Sheyn

    • Use for both Products and Packages
  • 3

    Step 2: Jobs To Be Done (JTBD)

    • Introducing Jobs To Be Done

    • Functional & Emotional Jobs

    • Case Study - Shoes

    • Case Study - Functional Jobs

    • Case Study - Product Development

    • Case Study - Customer Reviews

    • Case Study - Emotional Jobs

    • Emotional Jobs are Important!

    • Case Study - Hair Styling

    • Case Study - Remember Usage Experience

    • Case Study - Pain Points & Positive Experiences

    • Case Study - Jobs

    • Case Study - Technology

    • Case Study - Product Development

    • Case Study - Meeting Customer Needs

    • Apply to both Products and Packaging
  • 4

    Step 3: Create. Test. Learn. [Repeat]

    • Developing a Product for a Job

    • Introducing Create. Test. Learn. [Repeat]

    • Different Prototypes

    • Viv's Create. Test. Learn.

    • Viv's Pain Points

    • Functional Jobs

    • Priority Functional Job

    • Emotional Jobs

    • Priority Emotional Job

    • Viv - Create Sketches

    • Viv - Test. Learn. from Sketches

    • Viv - Repeat with 3D Models

    • VIv - Test. Learn. from 3D Models

    • Viv - Repeat with Final Prototype

    • Viv - Test. Learn. from Final Prototype

    • Prototype Evolution
  • 5

    Summary

    • Three Steps Summary

    • Check Your Understanding

    • Assignment - Take Action

    • Next Module - Module 7

    • Provide Your Feedback