Customer Journey
Yoshida Hirokazu Message
Year Long Program
What to Expect for Each Module
Insight Review
Looking for New Understanding
Diving into a Customer's Experience
Introducing... the Customer Journey
Key Parts of the Customer Journey
What is a Trigger?
Introducing Viv
Fun Fact...
Moving to the next stage...
What is Consideration?
Viv is Considering Sunglasses
Moving to the next stage...
What is Active Evaluation?
Viv is Evaluating Sunglasses
Case Study - Cameras
Case Study - Lumix in Active Evaluation
Case Study - Lumix Launches New Campaign
Moving to the next stage...
What is Purchase...
Viv Purchases Sunglasses
Moving to the next stage...
What is Usage Experience?
Viv Uses His Sunglasses
Exercise - Customer Journey up to Usage Experience
Within The Insight Driven Approach
Case Study - Hair Styling
Case Study - Online Digital Diary
Case Study - Identifying Pain Points
Case Study - Education
Case Study - New Claim for Straighteners
Finding Insights within Usage Experience Journey
The Complete Hair Styling Journey
Moving to the next stage...
Why are we back to Consideration?
Viv Considers Sunglasses as a Gift
Moving to the next stage...
What is Loyalty?
Viv is Loyal to His New Sunglasses Brand
Exercise - The Full Customer Journey
Shopper & User
Insights Can Be Discovered In a Customer Journey
Assignment - Take Action
Congratulations!
All Insight Driven Value Modules
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