All About Insights
Yoshida Hirokazu Message
Year Long Program
What to Expect for Each Module
What is an Insight?
What is meant by New Understanding?
An Insight is not just new information
Insights Understand "Why"
Exercise - Is This An Insight?
Where do insights come from?
Looking at Customer Research
Types of Customer Research
Case Study - Quantitative Customer Research
Case Study - Quantitative Question
Case study - Quantitative Insights?
Case Study - Qualitative Customer Research
Case Study - Qualitative Question
Case Study - Qualitative Insight?
Qualitative Customer Video
Case Study - Social Listening Customer Research
Case Study - Social Listening Question
Case Study - Social Listening Insight 1?
Case Study - Social Listening Insight 2?
Looking at Syndicated Reports
What are Syndicated Reports?
Euromonitor
Case Study - Syndicated Report
Case Study - Syndicated Report Top 10 Global Trends
Case Study - Syndicated Report Data & Insight
Case Study - Syndicated Report Applying Insights
Looking at Category Data
What is Category Data?
Case Study - Category Data
Case Study - Category Data Question
Case Study - Category Data GFK Learning
Remember... Data directly from data sources are not Insights!
Re-visiting Data Sources
Exercise - Data Sources
Assignment - Take Action
Next Module
Provide Your Feedback
