Module Overview

  • 1

    Welcome & Overview

    • Making good use of DIY research platforms

    • What is a DIY research?

    • Recap from Module 2 - Different types of Insight

    • 3 types of Insight

    • DIY fits in the category of Quantitative Customer Research

    • Different DIY platforms that can be used
  • 2

    DIY Quantitative Research - Good Practice

    • Introducing the process

    • 7 steps to design a survey

    • Start with the Business question

    • Example questions to help scope your questionnaire

    • Check DIY is the right methodology

    • Generating hypotheses is a crucial step

    • Thinking about what analysis you will need
  • 3

    Questionnaire Design

    • Design your questionnaire

    • Setting up your target audience

    • What size audience do you need?

    • Who is your target audience?

    • Setting demographic quotas

    • The questions...

    • Structure of the questionnaire

    • Do's and Don'ts for questionnaire design

    • Stop asking these questions...

    • How to ask questions in a correct way?

    • Remember this advice

    • Fieldwork
  • 4

    Survey Analysis & Feedback

    • Analyzing the results

    • Survey analysis can be complicated - ask for help if needed

    • Seek feedback on your survey once the project is complete
  • 5

    Summary

    • Checklist for your next survey project

    • Assignment - Take Action!