Module Overview

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    Case Study 8 - Panasonic Oralcare

    • Panasonic Oralcare - Using Insights to identify a new Size of Prize opportunity

    • Background to the category

    • Recap - Customer Targets & Segmentations

    • Using a Survey to Segment Consumers

    • Recap - 3 ways to calculate the Size of Prize

    • Modelling the Opportunity (1)

    • Modelling the Opportunity (2)

    • How can this Size of Prize be Unlocked?

    • Using Insights to change our Marketing Strategy

    • Learning Summary