Case Study Series : Chapter 7 - LUMIX (Japanese)
Case Study recapping key learnings from Modules 4 and 5 of the IDV Programme, showing how Panasonic used Insights about how and where Shoppers shop to double LUMIX market share
LUMIX - Using Insights to develop a new data driven marketing plan
Background to the brand
Recap - the Customer Journey
Using a Survey to understand the Shopper
How Insights can be applied to the Marketing plan
Insight 1 - Key Shopper touchpoints
Insight 2 - Most popular research websites
How the Marketing plan was changed
Examples of the new approach
Brand Success
Learning Summary