Module Overview

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    Case Study 7 - LUMIX

    • LUMIX - Using Insights to develop a new data driven marketing plan

    • Background to the brand

    • Recap - the Customer Journey

    • Using a Survey to understand the Shopper

    • How Insights can be applied to the Marketing plan

    • Insight 1 - Key Shopper touchpoints

    • Insight 2 - Most popular research websites

    • How the Marketing plan was changed

    • Examples of the new approach

    • Brand Success

    • Learning Summary