Module Overview

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    Case Study 6 - Pringles

    • Pringles - an Insight driven Product & Pack

    • Background to the brand

    • Recap - understanding the User Experience

    • Recap - 3 Steps to create Insight Driven Products & Packaging

    • Applying Insights to create a new Product

    • Delivering Impact on Shelf

    • Consumer Insights drive more Innovation

    • Brand Success

    • Learning Summary