Module Overview

  • 1

    Case Study 5 - Apple

    • Apple - Driving exceptional loyalty to their brand

    • Background to the brand

    • Recap - what is the Customer Journey?

    • Apple Customer Journey (parts 1-3)

    • Apple Customer Journey (parts 4-6)

    • Apple delivering for Customers In-Store and Online

    • The Apple Ecosystem

    • Brand Success

    • Learning Summary