Module Overview

  • 1

    Case Study 3 - Lego

    • Lego - Using insights to create a tailored proposition

    • Background to the brand

    • Recap - Segmentation helps to define Customer targets

    • How Lego segmented their Customers

    • Tailoring the proposition for different target Customers

    • Examples of tailored products

    • Before & After the new understanding

    • Brand Success

    • Learning Summary